La Madeleine Palettes and the benefits vs. what other brands use in their eye shadow palettes WOW


4 color Eyeshadow Palette. Delicately ground to a silky-smooth texture. Light and easy to apply, with these shadows there are no mistakes, just masterpieces. (Available in 7 palettes)



Vitamin E

  • No redness to your eyes if fall out in eyes, unlike other shadows.
  • Powerful antioxidant that helps fight free radicals.
  • Anti-inflammatory properties.
  • Acts as a preservative. Especially in natural/organic cosmetics.
  • Improves the shelf life of the product.
  • Prevents light from deteriorating the active ingredients in the product.


  • Absorbs excess oils.
  • Can help balance the oil production when used over time.
  • Stimulating which offers a toned and tightened appearance.


  • Soothing to those with acne, rosacea, and psoriasis. Excellent for dissolving pore clogging.
  • Restores your skins natural pH balance.
  • Powerful antioxidant.
  • Rich in Vitamin E, Vitamin C, and contains minerals of Chromium, Copper and Zinc.

Micronized Titanium Dioxide

  • Gentle on the skin and around/on the eyes.
  • Gentle enough that sufferers of rosacea can use it without further irritation.
  • Smoother application.
  • Hides imperfections and discolorations more effectively.
  • Longer-lasting. Meaning products will last longer than those without the mineral.

Micronized Zinc Oxide

  • Helps to lower skin inflammation associated with rashes, allergies or irritation.
  • Helps to treat acne breakouts.
  • Keeps moisture locked into dry skin.
  • Prevents aging of the skin.
  • Improves synthesis of collagen and forming of new connective tissue.


Zinc Stearate

  • Eye shadows which contain this ingredient do not crease, cake or flake off.
  • Enhances the color shade and texture of the eye shadow is applied.


Magnesium Carbonate

  • Used in dusting powders as an anti-caking agent.
  • Inorganic mineral salt used as an absorbent.
  • Opacifying agent.
  • Coloring agent.
  • Helps adjust the pH of cosmetic products.

Zea Mays (cornstarch)

  • Possess anti-inflammatory benefits
  • Soothes itchy skin
  • Silky feel to mineral makeup
  • Oil absorbing properties
  • Allows skin to breathe more than most shadows.



  • Talc particles have been shown to cause tumors and in the ovaries and lungs of cancer victims.
  • IN 1973 the FDA drafted a resolution that would limit the amount of asbestos like fibers in cosmetic-grade talc.
  • According to the Cancer Prevention Coalition, no ruling has been made.
  • Cosmetic-grade talc remains non-regulated by the federal government.


  • Prolonged exposure can actually increase skin irritation, due to the coating property and because it’s listed as a possible skin and eye irritant. Those with sensitive or reactive skin are at risk of an allergic reaction to this ingredient.
  • Most companies use this ingredient to make the application go on more smoothly.
  • Covering and trapping property of dimethicone means that it’s not just trapping moisture, but bacteria, skin oils, sebum, and other impurities. That means those prone to acne or with oily skin are more likely to see increased blackheads and breakouts when using products containing this ingredient.

Diisostearyl Malate

  • There is evidence of contact dermatitis (source).

Hydrogenated Polyisobutene

  • This chemical does have potential side effects, including skin irritation and inflammation. It is vital to carefully consider the possibility of this chemical as an irritant, as irritation can often occur without even being noticed – for example, it won’t have visible signs like a rash.
  • Just because irritation is not visible, that doesn’t mean it isn’t there. In fact, the average person may have mild inflammation of the skin and surrounding tissues, and not realize it. Such developments can cause long term problems, as inflammation has been linked to the aging process and the development of cancer. Therefore, it’s a good idea to discuss hydrogenated polyisobutene in detail with a doctor, before using products that contain this ingredient.

Aluminum Hydroxide

  • Inhalation of aluminum hydroxide is considered to be low risk, although it may result in inflammation of the lungs in some individuals. Those working with the alumina in powder or granulate form should take safety precautions and use a mask or respirator to avoid inhaling the dust.


  • Used as an antibacterial in, phenoxyethanol is actually very harmful. It is harmful if inhaled or absorbed through the skin, especially to nursing mothers or infants. Phenoxyethanol can have an effect on the brain and the central nervous system. It irritates skin and eyes and can cause blistering on the skin as well. Although many skin care products (even some organic products as well) use phenoxyethanol in small amounts that are “not harmful” to the skin, if you use the product multiple times a day, every day, it can cumulate and possibly affect you.

Hexylene Glycol

  • Causes a sore throat, coughs if inhaled.
  • Causes dry skin and redness on the skin.
  • Causes redness and pain on eyes.
  • Short-term use can lead to irritating the eyes and the respiratory tract.
  • Long-term use may cause dermatitis on the skin.

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